Senior Web Developer
Crafting Data-Driven Digital Experiences That Drive Business Success.

Building the Web, Your Way
Turning Ideas into Impactful Digital Solutions
Building the Web, Front to Back
Over a decade of hands-on experience have shaped a practical and adaptable approach to building web solutions that perform seamlessly across the stack.
- Back-end development using PHP and MySQL to build secure, efficient server-side logic
- Front-end development with HTML5, CSS/SCSS, and modern JavaScript (ES6+) for clean, responsive interfaces
- API integrations, including RESTful services, for smooth connectivity between platforms
- Data querying with GraphQL to streamline data access and improve performance
- End-to-end project execution, from initial planning to deployment, ensuring cohesive and reliable applications
Designing Experiences That Feel Effortless
My strong focus on user needs drives the creation of websites that are not only functional but genuinely enjoyable to use.
- User research to uncover real motivations, behaviors, and pain points
- Information architecture that organizes content in clear, intuitive flows
- Wireframing and prototyping to visualize interactions and validate ideas early
- Usability testing with real users to refine designs based on feedback
- Accessibility compliance (WCAG) to ensure inclusive, barrier-free experiences
Connecting the Dots Between Web, CRM, and Marketing
Bridging the gap between digital presence and customer engagement through smart, seamless platform integration.
- CRM integration with platforms like Salesforce to centralize and manage lead data
- Marketing automation using tools such as Pardot to nurture leads effectively
- Lead capture workflows that feed website form data directly into CRM pipelines
- Campaign optimization through personalized, data-driven touchpoints
- System connectivity that enhances sales and marketing alignment, reducing manual effort and improving ROI
Optimizing for Visibility and Action
A strategic blend of SEO and conversion-focused design ensures that traffic not only finds the site—but takes meaningful action once there.
- SEO-focused development with clean architecture, optimized content, and technical best practices
- Keyword integration that aligns with search intent and boosts discoverability
- Conversion rate optimization (CRO) using data to refine user journeys and eliminate friction
- A/B testing to validate design and content decisions through measurable results
- Performance tracking that links user behavior to real business outcomes

Strategic Transformations
Journey Optimization From
Data to Tangible Results

Riding High with Show and Shine: 88% Organic Traffic Surge, 35% Abandon Cart Reduction & 30% Revenue Growth Y.O.Y.
Show and Shine, a leading car detailing products distributor in Tecumseh, Ontario, has experienced significant growth through a strategic e-commerce approach and a commitment to exceptional customer service. Leveraging expertise in journey and conversion rate optimization, I helped Show and Shine achieve an 88% increase in organic traffic, a 35% reduction in cart abandonment rates, and a 30% year-over-year revenue growth. These results highlight the effectiveness of data-driven strategies and seamless user experiences in driving business success. Show and Shine is now well-positioned to expand its online presence in the Canadian market.

Boosting Growth & Conversions for Lime Telenet: 165% increase in unique site visitors and 57% increase in service subscribers.
Lime Telenet, based in Emeryville, Ontario, is a top provider of residential and commercial communication services, offering hard-lined and wireless internet, home phone services, and Hosted PBX solutions. By utilizing my expertise in user journey optimization, conversion optimization, and web development, Lime Telenet enhanced their online ordering process, order management, and customer support, providing a seamless experience for their customers.

3X Marketing Pipeline Growth in 8 Months: How SaaS Companies Can Streamline Lead Generation with Booking Systems
This case study explores how integrating booking platforms like Cal.com or Calendly into lead generation forms helped a SaaS company streamline its user journey, reduce response times, and increase conversions. Through CRM integration and mobile optimization, it led to a 3X growth in the marketing pipeline, providing a seamless experience for prospects.
Marketing Meets Tech