Andy De Santis (AndyTheRD) – a Registered Dietitian (RD) wanted a website where he could promote his services in helping people reach their weight loss goals, publish his daily nutrition blogs inspiring healthy living, advertise his custom pre-made meal plans, as well as give his audiences an option to book one on one consolations.
We wanted the website to be as energetic as Andy is and make sure his messages were passed along with good intentions. We contemplated and mapped out the user journey at the beginning of the process to ensure a clear experience no matter what the user is looking for. With the majority of traffic likely to be on mobile devices, we followed the mobile-first approach and ensured an optimal viewing experience across all devices.
